Product Development and Commercialization Program

CBPProduct development and commercialization in the BioPharma sector is incredibly complex and requires not only a clear understanding of what the environment looks like today but also what the environment might look like in the future when the product gains regulatory approval and ready for commercialization. This program covers key issues and strategic choices that BioPharma companies have to contemplate with around the following areas at different stages of the development and commercialization process.

  • BioPharma Industry Overview
  • BioPharma Model (Discovery, Development, and Commercialization) and Economics
  • Product Value Proposition
  • Manufacturing and Distribution
  • Medical, Consumer, Payer, and Policy Maker Marketing
  • Product Value Creation (Life Cycle Management)

This program is designed to enhance the productivity of BioPharma professionals.

For additional information, please see our publications on this subject or contact us at